since 2009 (ongoing): German Biomass Research Centre DBFZ

Research fellow at the German Biomass Research Centre DBFZ (Deutsches BiomasseForschungszentrum). Developing R&D networks in the bioenergy sector in CIS countries (Belarus, Russian Federation, Ukraine)
www.dbfz.de

since 2006 (ongoing): World Bank infoDev incubator initiative/Washington D.C./USA

tasks include the following:

Since 2006 (ongoing): Eastern European and Central Asian Business Incubators and Technology Park Network (ECAbit)

Regional facilitator for the East European & Central Asian region. Coaching the development of the ECAbit Eastern European and Central Asian network of business incubators and technology parks
www.infoDev.org
www.ecabit.org
www.idisc.net

Since 2008 (ongoing): Global working group 'Youth and Business Incubation'

Facilitator/coach of the working group
http://www.idisc.net/workgroups/

2008/2009/2010 (ongoing): Interim managing editor idisc.net

Interim managing editor of infoDev's global online portal for business incubators
www.idisc.net

2009: Global infoDev incubator training program

Delivered training module 'Incubation Process' including incubator feasibility planning and business plan at infoDev's 3rd Global Forum on Innovation and Entrepreneurship in Florianopolis/Brazil (October 26 - 30, 2009
http://www.infodev.org/en/Project.108.html

since 2005 (ongoing): Steinbeis Technology Transfer GmbH/Germany

Project leader Technology Transfer Kazakhstan
www.steinbeis-europa.de

since 2004 (ongoing): Independent innovation development consultant

projects include the following:

2009: IT Park Ramallah/Palestinian Territories

Consulting mission supporting the planning process of an IT-focused technology park in Ramallah/Palestinian Territories on behalf of PEM Consult/GTZ
www.pem-consult.de
www.gtz.de

2009: Assessment of Potentials for Youth-focused Business Start-up Centres in Georgia

Leading assessment team evaluating the potentials for youth-focused business start-up centres (BSCs) in Georgia on behalf of SPARK International, Amsterdam/The Netherlands
www.spark-online.org

2008: Study on Impact of Knowledge Economy on Renewable Energy and Energy Efficiency Development in CIS countries

2005 - 2006: Technopark Almaty/Kazakhstan

Coaching the technopark team on the feasibility study for an international technology transfer centre at the technology park

2006: CREEDA Consulting Canberra/Australia

For CREEDA Consulting Canberra/Australia, and World Bank infoDev program, evaluating impact and results of infoDev program participants in CIS and Eastern European countries, including Romania, Bulgaria, Ukraine, Armenia (since 06.2006)
www.creeda.com.au

2005 - 2006: Association of Business Incubators and Technoparks of the Republic of Uzbekistan (ABIT)'

Consulting the implementation of the World Bank infoDev (information technologies for development) program at the Association of Uzbekistan Business Incubators and Technology Parks (ABIT) in Tashkent/Uzbekistan. Providing support in strategic association planning, association management and operations, ICT planning and management including national SME online portal www.bir.uz, event and conference planning and management, incubator and SME training development
www.abit.uz

2005 - 2006: Ministry of Education of the Republic of Kazakhstan

Designing and coaching the implementation of a public relations strategy for the National Center of Certification under the Ministry of Education of the Republic of Kazakhstan. Providing coaching in project management
http://www.edu.gov.kz/en/

2006: ProSME Armenia (GTZ/PEM)

Providing capacity building in strategic planning for SME development agencies in Armenia
www.prosme.am
www.pem-consult.de
www.gtz.de

2004 - 2005: Civil Society Support Center (CSSC)/Business incubator initiative Georgia

Leading team conducting feasibility study, business planning, and stakeholder network development for business incubator initiative. Capacity building for CSSC team in incubator planning and management, stakeholder management, PR
www.bii.ge

2004 - 2006:  CABIN Central Asian Business Incubators and Technology Parks Network

Coaching the coordination team of the Central Asian Business Incubators and Technology Parks Network in network planning and management

2005: Congress of Business Women of Kyrgyz Republic

Providing capacity building in project management

2004 - 2006: SODBI Business Incubator Shymkent/Kazakhstan

Capacity buidling in ICT management and development at SODBI Business Incubator Shymkent (Kazakhstan), including planning and management skills for the development of the regional business portal www.shymkent.com and the regional tourism portal www.southkazakhstan.com. Providing consultation for regional tourism development in branding of tourism destinations and city marketing.
www.sodbi.kz
www.shymkent.com
www.southkazakhstan.com

2002-2004: United Nations Volunteers in Kazakhstan

Innovation and SME development expert. Capacity building for the management team of SODBI in strategic planning of the incubator, management and HR, marketing, and training center development (e.g. CEFE adaptation to Kazakhstan context)
www.sodbi.kz
www.unv.org

Article "Setting up Shop, in United Nations Volunteers Annual Report 2002 (pp 14-15), download pdf (3,9MB) here

Article "Kasachstan - Brutkästen für den Mittelstand" (German only) in DED Brief Armutsminderung, Bonn 2003 (pp 39-41), download pdf (2,3MB) here

UNV representative at United Nations Global Compact Policy Dialogue Central Asia in Almaty/Kazakhstan November 2003 (www.unglobalcompact.org)

1999-2002: Mentor Unternehmerberatung GmbH Dresden/Germany

Innovation, start-up and academic entrepreneurship consultant (market research, strategic marketing, investment and business planning, strategic business development) as well as interim CEO of business consulting firm. Consulting company linked to entrepreneurship and start-up programs of Dresden universities
www.mentor-dresden.de

projects included the following:

2001 - 2002: City of Coswig/Germany

Team leader of consulting team developing and coaching implementation of city marketing and branding strategy. Project included: Setting up and moderating local stakeholder network; capacity building in city marketing for municipality; comprehensive research including empiric public opinion survey, image survey, competition analysis etc.; city marketing and branding strategy; initiating working groups; implementing and coaching marketing activities.
www.coswig.de

2002: F.D.P. Dresden/State Operetta Dresden/Germany

Design and project management of empiric study (public opinion survey, Dresden, sample of 500 interviews) on location preferences (team leader, methodology)
www.fdp-dresden.de
www.staatsoperette-dresden.de

Article "Investoren wollen neue Operette bauen" (German only) in Sächsische Zeitung (p 18), Dresden/Germany, 25 October 2002

Download pdf (492kb) here

2001 - 2002: Biotype AG (JSC)/Labordiagnostik Leipzig GmbH/Germany (pharma/biotechnology/agriculture)

Leader of consulting team analyzing pharma/biotechnology market segment and providing strategic recommendation for product marketing/positioning
www.biotype.de
www.lab-leipzig.de

2001 - 2002: Saxon State Ministry of Environment and Agriculture and Agrar-Marketing Sachsen e.V. (agriculture, food)

Designing and providing workshop series (team leader) on marketing distribution and branding policy for food producers from Saxony/Germany, including exhibition planning at International Green Week Berlin
www.agrar-marketing-sachsen.de
www.smul.sachsen.de

2001 - 2002: Sachsensolar AG (JSC) Dresden/Germany (renewable energies)

Market research, investment and strategic business development plan (restructuring company from Ltd. into JSC). Renewable energy sectors including PV, solar, biogas, biomass (team leader)
www.sachsensolar.de

2001 - 2002: Novamova Mobility/Germany (green mobility, IT)

Business planning for ecologically friendly mobility concept based on mobile communication, award winning business plan at start2grow business plan competition of the City of Dortmund (Germany) in 2002
http://www.start2grow.de

2001 - 2002: 4Source AG (JSC) Dresden/Germany (IT, semiconductor industry)

Providing coaching and moderation of workshops for strategic marketing communication and re-branding at semiconductor/chip broker
http://www.4source.de

2001 - 2002: SITA Messtechnik Dresden GmbH/Germany (producer of surface tensiometer technologies)

Designing and conducting customer analysis, designing Customer Relationship Management (CRM) project management
http://www.online-tensiometer.com

2000 - 2001: Gekartel AG (JSC) Dresden/Germany (telecommunications, IT)

Coaching business plan preparation as well as coaching of implementation for multimedia terminal (POI/POS) network in Germany (lead consultant)
www.gekartel.de

1999 - 2000: Haus- und Sicherheitstechnik Dresden GmbH/Germany (safety technologies)

Providing public relations and advertising planning and implementation coaching
www.hst-dresden.de

2000: Kunststoff- und Elasttechnik Liegau-Augustusbad GmbH/Germany (elastomers and silicone rubber producer)

Designing and conducting market potential study, providing recommendations for new business development (team leader)
www.ket-liegau.de

2000: Terminbau Niesky GmbH/Germany (construction)

Designing market research and strategic market plan for construction company (team leader)
www.terminbau-niesky.de

2000: Hoffmann Motors Meissen GmbH/Germany (Suzuki motorcycle representative and dealer)

Team leader re-branding, corporate identity and marketing concept development
www.hoffmann-motors.de

1999 - 2000: Saxon State Ministry of Environment and Agriculture/Germany (agriculture, food)

Leading team developing methodology and conducting empiric public opinion survey (sample size: 1.200 interviews) on meat consumption behaviour of consumers in Saxony
www.smul.sachsen.de

Article: Seidel, Steinborn, Schandera 2000: Kaufverhalten und Konsumgewohnheiten sächsischer Verbraucher bezüglich Fleisch, Fleisch- und Wurstwaren aus dem Selbstbedienungsbereich von Verbrauchermärkten, Saxon State Ministry of Environment and Agriculture 2000 (download pdf size 59KB here)

2000: Hotel Spanischer Hof Gröditz/Germany (hotels, tourism)

Lead consultant public relations and marketing. Consulting hotel management on public relations, advertising, event management, and marketing management. Lead marketing consultant since 1997 (see below '1995-1999: Zastrow and Schandera'). The hotel was awarded 'Top 100 Popular 4 Star Hotels in Germany' 1999-2003 (Mitsubishi Hotel Guide and 'Top Hotels' journal) and received high ratings from leading gourmet guides and special interest media including Gault Millau (2002), Savoir-Vivre (2002/2003) and Feinschmecker 'Germany Best Restaurants' (2003/2004).
www.spanischer-hof.de

Article about the hotel: "Die Fiesta von Gröditz", in Die Zeit 35/1997 (German only)

2000: Hotel Spanischer Hof Gröditz/Germany (hotels, tourism)

Support consultant for quality management implementation and ISO certification. First hotel with ISO certification in Saxony.
www.spanischer-hof.de

2000: Kleines Vorwerk Sayda/Germany (hotels, tourism)

Marketing consultant for small hotel and gourmet restaurant in the Erzgebirge in Saxony. Team leader.
www.kleines-vorwerk.de

2000: Saxon Designers' Association/Germany

Preparing seminar materials and manual on the 'Role of Design in Marketing' 

2000: Friedrich Naumann Foundation/Germany (political foundation)

Providing public relations support to publication of the foundation. Friedrich-Naummann-Stiftung is the foundation of the German F.D.P. (Free Democratic Party).
www.freiheit.org

1999-2000: Young Liberals of Germany (politics, continued since 1996)

Providing public relations support to the youth party of the German F.D.P. (Free Democratic Party), including publishing quarterly journal "Jung und Liberal".
www.julis.de

2000: Assessment center development (human resources management)

Leading assement center development team in co-operation with Mentor Unternehmerberatung, SAB Saxon Development Bank, Infineon Technologies, and University of Applied Science Dresden (HTW).

1999: Stadtsparkasse Dresden (banking)

Support consultant in team assessing the client relationship management quality of Stadtsparkasse Dresden. 
www.ostsaechsische-sparkasse-dresden.de

1995-1999: Zastrow & Schandera Public Relations Dresden/Germany

Co-founder (together with Holger Zastrow) and CEO of public relations company focusing on PR, branding and advertising, event management, sponsoring. Agency operating today as Zastrow and Zastrow GmbH Dresden, Germany

projects included the following:

1995 - 1999: Dresden Stollen Festival (Dresdner Stollenfest)/Germany

Event and public relations coordination as well as sponsoring by Zastrow & Schandera. Continued since 1999 by Zastrow & Zastrow GmbH. Event organized by Association for the Promotion of Traditional Handicraft in Saxony and Protection Association "Dresden Stollen e.V.". Project continued by Zastrow and Zastrow GmbH until today.
www.stollenfest.com

See movie at ABC NEWS: Stollenfest: Three tonne cake paraded through streets (ABC News, 07 December 2008)

1996 - 1999: Saxon Ministry of Internal Affairs

Public relations for Saxon Organization and Management Forum (Organisationsforum Sachsen)
www.smi.sachsen.de

1996 - 1999: Young Liberals of Germany (Junge Liberale)

Public relations and campaigning, including publishing quarterly journal "Jung und Liberal", including public relations for LYMEC European Liberal Youth
www.julis.de
www.lymec.org

1997 - 1999: praktika.de 

Concept development coaching, public relations for student online portal praktika.de
www.praktika.de

1998: Saxon Digital Printing Center (Sächsisches Digitaldruckzentrum/Sächsisches Druck- und Verlagshaus AG (JSC) Dresden/Germany

Event management (opening of digital printing center) and public relations
www.sdv.de

1997 - 1999: Hotel Spanischer Hof Gröditz/Germany (hotels, tourism)

Public relations, advertising, event management (including annual "Spanish Fiesta", largest Spanish-theme open air event in Germany), sponsoring. The hotel was awarded 'Top 100 Popular 4 Star Hotels in Germany' 1999-2003 (Mitsubishi Hotel Guide and 'Top Hotels' journal) and received high ratings from leading gourmet guides and special interest media including Gault Millau (2002), Savoir-Vivre (2002/2003) and Feinschmecker 'Germany Best Restaurants' (2003/2004).
www.spanischer-hof.de

Article about the hotel: "Die Fiesta von Gröditz", in Die Zeit 35/1997 (German only)

1996 - 1997: Schillergarten Dresden/Germany (restaurants, tourism)

Public relations and advertising (re-opening campaign) for one of Dresden's most famous restaurants
www.schillergarten.de

1996 - 1997: Hotel Coventry Dresden/Germany

Public relations and advertising 

1997 - 1999: WICO Massivhaus GmbH Berlin/Dresden (construction, real estate)

Public relations and advertising, strategic branding

1995 - 1997: Spar-Bau GmbH Görlitz/Germany (construction, real estate)

Public relations and advertising 

1998 - 1999 (continued by Stefan Schandera from 1999 to 2001): Mutare Fashion Design Chemnitz/Germany

Branding and public relations for innovative fashion design label (e.g. Winner of 1999 and 2000 Young German Designer Award at Igedo/CPD Düsseldorf)
www.mutare-design.de

1997 - 1998: Auer Möbel GmbH Balingen/Germany

Branding and public relations for innovative furniture producer. Branding and PR for Auer Media Port, winner of innovation award at CES Consumer Electronics Show Las Vegas 1998

1996: Intern at AP Lintas Jakarta/Indonesia (now Lowe Worldwide)

Advertising internship in international advertising agency, Unilever brands
http://www.loweworldwide.com/

1993-1995: Young Liberals of Saxony (JuliA)

Executive manager (1995 - 1997: vice chairman)
http://julia-sachsen.de/